It’s a long weekend in Canada and I am determined to make it a productive one. I hauled out my camera yesterday to photograph some new items for my Etsy shop, but nothing seemed to look right. It dawned on me that I was just showing the jewellery and wasn’t including “myself”.
I’m a product marketing manager by day so I know how important it is to create a brand, but when I AM the brand, it seems much more difficult. When I opened my Esty shop, it appears I stopped marketing after I created a shop banner, a business card and disappeared into manufacturing mode.
So, I put the camera down and decided that I need to continue building my brand, and started with the packaging. It may not be Tiffany’s iconic blue box, but I designed it, I’m proud of it and it’s a step in the right direction.
Any suggestions on how to make it better? Where to get affordable supplies, like boxes and such? Right now, I’m just working with the materials I have on hand, but if all goes well, I may need to start thinking bigger. And that would be awesome!